Did you know?

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• ​Barry Callebaut, a cocoa company based in Belgium and Switzerland, introduced Ruby chocolate in 2017. It is considered the fourth type of chocolate, alongside dark, milk, and white chocolate varieties, although there is some disagreement about this classification.

• Ruby chocolate is a unique type of chocolate that has a slightly sweet and sour taste, similar to that of berries. Its main characteristic is its acidity, which sets it apart from other types of chocolate. The chocolate gets its distinctive ruby coloring from the use of "ruby cocoa beans," which have been identified as having the right attributes to be processed into this delicious treat.

• The chocolate is made from ‘ruby cocoa beans’ which gives the chocolate its ruby colouring. These beans exist in botanical cocoa bean varieties and have been identified as having the right attributes to be processed into ruby chocolate.

• Ruby chocolate is a unique type of chocolate that has a natural red-pink colour. While the exact production method is a trade secret, industry speculation suggests that it is made with unfermented cocoa beans of Brazil Lavados.

• Ruby chocolate has been a topic of debate among chocolate experts, with some questioning whether it truly constitutes a new variety of chocolate or if it's simply a clever marketing strategy. While opinions may differ, it's clear that ruby chocolate has captured the attention of many chocolate lovers around the world.

• There are a few well-known brands that have introduced ruby chocolate-based products if you would like to try!

  • ​Costa Coffee 'Ruby Hot Chocolate' 

  • Häagen Dazs 'Ruby Cacao Ice Cream' 

  • Magnum 'Ice Cream Bars dipped in Ruby Chocolate'.

  • Starbucks 'Ruby Flamingo Frappuccino'